Glimpse Of The Outcomes
Delve into the impressive outcomes of our case study as we unveil the tangible impact of our strategies and solutions. Witness the transformational journey of our client and the remarkable success achieved through our innovative approaches.
Duration
6 Months
Initial Traffic
50-60 Monthly Visitors
Current Traffic
3,000+ Monthly Visitors
Introduction
In this case study, we examine how Marketorr implemented a comprehensive SEO strategy for Janitorial Leads Pro, a lead generation company specializing in the commercial cleaning industry. Despite having a functional website with valuable services, the client struggled with minimal organic visibility and low traffic. Through a strategic combination of technical SEO fixes, content optimization, and targeted link building, we achieved a remarkable 5000% increase in organic traffic within just six months.
Client Overview: Connecting Cleaning Companies with Quality Leads
Janitorial Leads Pro is a specialized lead generation service dedicated to helping commercial cleaning businesses and janitorial service providers acquire high-quality leads. They serve as the crucial bridge between cleaning companies seeking growth and businesses or facilities in need of professional cleaning services. Their platform streamlines the lead generation process, allowing janitorial businesses to focus on their core services while maintaining a steady flow of potential clients.
The Challenge
When Janitorial Leads Pro approached us, they were facing several significant challenges that limited their online visibility and business growth:
- Minimal Organic Traffic: The website was only receiving 50-60 visitors per month from organic search, severely limiting their lead generation potential.
- Poor Technical Foundation: Our initial audit revealed numerous technical issues affecting crawlability, indexation, and overall site performance.
- Content Gaps: The website lacked comprehensive content targeting key industry terms and addressing customer pain points throughout the buyer’s journey.
- Weak Backlink Profile: Compared to competitors, their backlink profile was underdeveloped, limiting their domain authority and ranking potential.
- Underperforming Service Pages: Existing service pages weren’t optimized for conversions or relevant keywords, resulting in missed opportunities.
- Competitive Industry: The lead generation space for cleaning services is highly competitive, requiring strategic optimization to stand out.
Highlighted works for case
- Website Audit & Technical Optimization
- Comprehensive Keyword Research
- Content Strategy & Development
- On-Page SEO Implementation
- Strategic Backlink Acquisition
- Cold Page Revitalization
Our Strategy and Implementation
1. Comprehensive Website Audit
We began with a thorough technical audit of the Janitorial Leads Pro website to identify all issues affecting performance:
- Conducted a crawl analysis using advanced SEO tools to identify indexation issues
- Evaluated site architecture and user experience
- Assessed page speed performance across desktop and mobile devices
- Analyzed existing content for quality, relevance, and optimization
- Reviewed backlink profile quality and diversity
This audit provided the foundation for our strategic roadmap, highlighting critical areas for improvement.
2. Technical SEO Optimization
Based on our audit findings, we implemented numerous technical fixes to improve the site’s foundation:
- Resolved crawlability issues by fixing broken links and redirect chains
- Implemented proper canonical tags to address duplicate content concerns
- Optimized robots.txt and created a comprehensive XML sitemap
- Improved site speed by compressing images, minifying CSS/JavaScript, and implementing browser caching
- Enhanced mobile responsiveness to improve user experience across all devices
- Fixed structured data implementation to improve rich snippet opportunities
3. Keyword Research and Gap Analysis
We conducted extensive keyword research to identify opportunities:
- Analyzed competitor keywords to find untapped opportunities
- Identified high-intent keywords specific to janitorial lead generation
- Mapped keywords to different stages of the buyer’s journey
- Discovered long-tail keywords with lower competition but high conversion potential
- Prioritized terms based on search volume, competition, and relevance
This research revealed significant content gaps that needed to be addressed to capture relevant search traffic.
4. Content Strategy and Development
Based on our keyword research, we implemented a comprehensive content strategy:
- Created new service pages targeting specific cleaning niches (office cleaning leads, medical facility cleaning leads, etc.)
- Developed informative blog posts addressing common questions and pain points in the janitorial industry
- Implemented a pillar-cluster content model to establish topical authority
- Optimized existing content with improved headers, meta descriptions, and keyword placement
- Added compelling calls-to-action throughout the site to improve conversion rates
5. On-Page SEO Implementation
We meticulously optimized each page for maximum search visibility:
- Improved title tags and meta descriptions with compelling copy and relevant keywords
- Enhanced header structure (H1, H2, H3) to improve readability and keyword relevance
- Added internal links between related pages to improve site architecture and user navigation
- Optimized image alt text and file names for better visual search performance
- Implemented schema markup for services, FAQs, and reviews to enhance SERP features
6. Strategic Backlink Acquisition
To improve domain authority and rankings, we developed a targeted link building campaign:
- Analyzed competitor backlink profiles to identify high-value opportunities
- Created industry-specific content worthy of natural backlinks
- Conducted outreach to relevant industry publications for guest posting opportunities
- Leveraged business directories and local citations to improve local SEO performance
- Monitored backlink quality to ensure only valuable links were acquired
7. Cold Page Revitalization
We identified underperforming pages and implemented strategies to improve their performance:
- Updated outdated content with fresh, relevant information
- Enhanced keyword targeting based on current search trends
- Improved user experience elements to reduce bounce rates
- Added multimedia elements to increase engagement
- Strengthened internal linking to these pages to improve their visibility
Results In Detail
Our comprehensive SEO strategy delivered exceptional results for Janitorial Leads Pro:
Organic Traffic Growth
The website experienced a dramatic increase in organic traffic, growing from just 50-60 monthly visitors to over 3,000 monthly visitors within six months. This represents a staggering 5000% increase in organic traffic.
Keyword Rankings
- Top 3 Rankings: 15 high-value keywords now rank in the top 3 positions on Google
- Page 1 Rankings: 45+ keywords now appear on the first page of search results
- Total Keywords: Over 200 relevant keywords now rank in the top 100 positions
Conversion Improvements
- Lead Generation: 300% increase in lead form submissions
- Conversion Rate: Improved from 1.2% to 3.5%
- Quality of Leads: Higher percentage of qualified leads resulting in client conversions
Technical Performance
- Page Speed: Average page load time improved by 65%
- Mobile Usability: Zero mobile usability issues (down from 12)
- Crawlability: 98% of important pages now properly indexed (up from 70%)
What Our Client Says
John Reynolds
Founder of Janitorial Leads Pro
“Marketorr’s SEO expertise has completely transformed our business. When we started, we were barely visible online despite having a great service. Their methodical approach to fixing our technical issues and building quality content has resulted in a flood of new traffic and leads. The ROI on this partnership has been exceptional, and we’re now expanding our team to handle the increased demand. I highly recommend Marketorr to any business serious about growing their online presence.”
Challenges We Faced
Throughout this SEO campaign, we encountered several challenges that required strategic solutions:
- Highly Competitive Keywords: Many primary keywords had strong competition from established players.
- Technical Debt: The website had accumulated numerous technical issues that required careful prioritization.
- Industry-Specific Content: Creating authoritative content required deep understanding of the janitorial industry.
- Balancing Quick Wins with Long-Term Strategy: We needed to show early results while building for sustainable growth.
- Conversion Optimization: Increasing traffic alone wasn’t enough; we needed to ensure visitors converted to leads.
Key Points From The Case Study
- A thorough technical foundation is essential before scaling content and link building efforts.
- Keyword research should focus not just on volume but on understanding user intent and the buyer’s journey.
- Strategic content development targeting specific industry niches can yield significant results even in competitive markets.
- Regular monitoring and adaptation of strategy based on performance data maximizes results.
- Combining on-page optimization with quality backlink acquisition creates a multiplier effect on rankings.
Conclusion
The remarkable transformation of Janitorial Leads Pro’s online presence demonstrates the power of a comprehensive, strategic approach to SEO. By addressing technical fundamentals, creating valuable content, and building authority through quality backlinks, we achieved a 5000% increase in organic traffic within just six months.
This case study highlights how even in competitive industries, businesses can achieve exceptional growth through methodical SEO implementation. The dramatic improvement in both traffic and lead quality has positioned Janitorial Leads Pro as a leader in their industry and created a sustainable foundation for continued growth.
Ready to transform your online presence and achieve similar results? Contact Marketorr today for a free consultation and discover how our proven SEO strategies can help your business thrive.